3 ideas for success when Solving for Mars and then selling to the World

Humanity is advancing toward taking that next “giant step for mankind,” and will be embarking on a new life on Mars. Many products and services that are considered good will inevitably be earmarked to remain earthbound, while only the top innovations will make the cut to travel much further. Your ideas are definitely capable of making the cut, but are you following the right steps to get your innovations to the next level? It’s vital that entrepreneurs keep an eye on the present, and expect the unexpected when it comes to future innovations for humankind. Below are three ideas for innovation in order to be successful by solving for Mars and then selling to the World.  

1)  The out of this world is the new design standard.

In a best case scenario, it is likely that only 10% of the world’s products, services and innovations are eligible for Mars. Solving for Mars is, without question, a high design standard.

In fact, solving for Mars might be the highest bar and newest gold standard to design for. Elon Musk a top innovative creator is designing products and services nearly from scratch, with having to rethink usability and sustainability. Companies under Elon include; Tesla, SolarCity, SpaceX, The Boring Company, and entry into re-thinking education through Ad Astra. These companies will be contributing to innovative ideas and technologies that will be making the cut on that exclusive trip to the red planet.

This new standard of design for Mars, and the relentless focus of designing for Mars might be 10x more complex than the standards we have established for earth. Incredibly innovative ideas are conceived daily, and only a few of the top ideas actually come fruition and materialize as we are seeing with the Falcon Heavy rocket almost ready to launch. The incredible focus in designing for Mars is something that we can all benefit from in the world today.

With regards to the visionary trips to Mars, the advent of space travel proposes tremendous complexity when considering variables such as weight, pressurization, and foreign gases, amongst other things. In addition, minimizing the risk of critical malfunction will also have to be factored into the design of the craft. Other visionary titans like billionaire Richard Branson, founder of Virgin Group and recently named Chairman of Virgin Hyperloop One, will help to drive forward the creation of one of the largest transportation sandboxes on Earth to advance the technologies and rapidly prove out the concepts.

So now that we know that this new standard and era of design has entered the playing field of innovation, you may be compelled to question what other products and services from earth will make the cut to Mars. What do you need to do to ensure that you and your creations are prepared to reserve a first class ticket to the red planet?

2) Very precious cargo. The people who make the cut.

Visionaries will likely be thrilled to see their products and services make the cut to exist among an incredibly advanced outpost on Mars that has a foundation of the most innovative ideas, the next big question one should consider is not “What will be making the cut on this journey of a lifetime?” but instead, “Who will be making the cut?”

In turn, aside from the new standard of products and services getting the green light go to being accepted on the red planet, another factor one should consider is the subset of the world’s population that will be chosen to make that expedition to inhabit Mars. Imagine the psychological screening that will be required, especially early on, for what might be an extended one way trip across our galaxy.

Today’s psychological screening is used in the military and has some commercial applications as well. Depression, as identified by screening tools, is a prominent mental illness that exists across the world. As Mo Gawdat shared during a presentation at the end of last year in Rotterdam, roughly 25% of the world’s population would be deemed depressed based on today’s psychological tests. This figure is staggeringly high.  

Loneliness is another issue that many struggle with across the globe. Even the brightest of minds such as Chris Hadfield who, as captain of the space station, has witnessed 16 glorious sunrises and sunsets from outer space, has shared his personal experiences of loneliness on his expeditions.

This loneliness is especially prevalent on special occasions such as family member’s birthdays, as Chris shared. As an aside, Chris happens to also live in Waterloo Ontario and teaches at a local University, the University of Waterloo, to inspire the next set of aerospace minds and is a great musician. During an event last year, he expressed how deeply he missed his wife during those special occasions of the year. Through Chris and other leaders, we learn that even if someone is in the perfect mindset a day in space, there are moments of longing for loved ones.

So what will the new standard of performance become for individuals that successfully land on Mars? Which key decisions will be implemented for sustained high performance for a new civilization in space?

The answers to these key questions could be the difference between sustaining life, and premature death. Something as complex as governance will have to be completely re-imagined, so that only the crème de la crème of practices are followed. The earliest inhabitants on Mars will have a very large impact on the civilization that will develop over time.

Great leaders, like Robin Sharma, who are dedicated to high performance might currently be some of the best resources to bring along for the ride to help drive performance. Elevating human performance to entirely new levels will be vital to survival on Mars.

Some important questions to consider for the future are; who will make the cut for Mars and what practices will be put in place to sustain performance?

3)  Fostering innovation light years ahead on Earth.

Now, imagine being 33.9 million miles away from earth, as is the distance from Earth to Mars, and imagine seeing Earth as a tiny spec of sand, 80 days away by space travel if not longer. In addition to the psychological screening for the people, the physical maintenance of the products will have to be entirely re-envisioned due to the limited space available on the rocket.

Standards for performance are already rapidly increasing around the world. Dubai is already applying disruptive 10x and moonshot thinking to its own government system in an effort to make the role of government progressively obsolete.

Dubai hosts one of the largest conferences globally each year that encourages global dialogue on government and major trending themes to improve the quality of government and citizens. World Government Summit will be discussing major themes that will be shaping the future including developing government policies that support; human happiness, artificial intelligence and governance with consideration for space.

World Government Summit hosted Elon Musk last year. Government policies that have worked well for us here on earth may have to be totally rethought for Mars. This tremendous advancement of thinking helps to inform decisions related practices around the globe. Current governance is based on traditions that have evolved over time, rather than how they would be designed to harness innovation and performance. Dubai as a leading example has a vision to stay 10 years ahead of other smart cities, and might very well become a gauge as to what innovations will have emphasis as civilizations are redesigned.

As a shorter term initiative the government in Dubai has committed to go paperless by 2020 and will run on blockchain. Dubai is also designing a probe for Mars named Hope to inspire the next wave of innovation. Artificial intelligence will also increase the pressure across every country to have higher standards of performance. Computers as Elon Musk shared last year at World Government Summit can communicate at 1 Trillion bits per second and a person typing on their smartphone can communicate up to roughly 100 bits per second. And this gap or delta is ever increasing. Neom / NEOM is a new 0.5 Trillion dollar smart city vision that has already broke ground. Change, without question, is happening at an accelerated rate and performance standards are rapidly rising.  

Also, Elon Musk spoke about AI, and shared his human side during a very candid, direct, and real keynote interview at WGS17 Session: A Conversation With Elon Musk.

As innovators and entrepreneurs, we know that it is important to focus on the present and stay ahead of the times.

The three ideas for success when solving for Mars and then selling to the world are: take on a higher standard for design, ensure the solution ultimately solves for humankind, and find pockets of people and innovation around the world who are committing to 10x thinking on the current highest standards. And some of us, just very well might have our products or services immortalized on Mars as part of the new higher standards we embrace to produce out of this world results.

DeepSubconscious.ai will be in Dubai February 9th to February 14 for the kick off event to the World Government Summit. The company is incredibly grateful for the invitation by Her Excellency and we welcome the opportunity to participate in an event that brings in unique thought leadership from all around the world.